It’s Not What You Build, It’s What You Believe

Participants will gain a deeper understanding of the human approach to branding and go back to the workplace with actionable insights. 

Patrick Hanlon is the author of “Primal Branding” (Simon & Schuster 2006), which is required reading at YouTube for building audiences and advocacy. As CEO/founder of primalbranding.co, Hanlon’s clients have included Google, Microsoft, PayPal, American Express, Levi’s, PepsiCo, VW, Kraft, Shopify, TimeWarner, Aurora Solar, Sunrise Banks(Fast Company’s Brands That Matter 2023),United Nations—as well as the largest media crowdfund raise in history (over $10m) and a Top 10 album. Hanlon has spoken at NYU, Fashion Institute of Technology (FIT), University of Southern California Iovine Young Academy(USC-IYA), IDEO, H&P Innovation Series, St. Thomas University and elsewhere. He holds Primal.Live events (virtually and IRL) in Europe, South Africa, Argentina, Colombia, China, and elsewhere.

RSVP to lisa@mnexecutivegroup.com or 763.466.5599