It’s Not What You Build, It’s What You Believe
Participants will gain a deeper understanding of the human approach to branding and go back to the workplace with actionable insights. Patrick Hanlon is the author of “Primal Branding” (Simon & Schuster 2006), which is required reading at YouTube for building audiences and advocacy. As CEO/founder of primalbranding.co, Hanlon’s clients have included Google, Microsoft, PayPal, […]