Business Academy

As an Executive Group Member you are welcome and encouraged to attend these workshops with your key staff people. These workout sessions are designed to both teach your team the classic components of designing an unbeatable customer experience strategy and give you the time to build it. These sessions will be fast paced and highly focused. No frills, very little philosophy; just lots of roll-up-your-sleeves and get the strategy on paper.

I created these workshops because I saw our members struggling to implement the market-leading ideas we generate together. I believe a big part of the time the problems lies with our hectic schedules and lack of clear step-by-step process. These sessions are pre-scheduled and the process is clearly defined.

RSVP to lisa@mnexecutivegroup.com or 763.477.5599

Most small business owners spend very little time on strategic initiatives that change the game on their competitors or make them indispensable to their customers. More often than not the approach to strategy is to set incremental goals for increasing sales or reducing costs that don’t change your value in the eyes of your prospects and customers.

Strategy Busting gives your leaders a high level view of your industry and the trends that are reshaping your marketplace.  We’ll engage your team in exercises to expose the biggest game changing opportunities and to explore the most pertinent questions that apply to your unique situation.  The goal is to identify where your customers’ needs are heading and (if you decide to) plot an intercept course that best puts you in position to profit from the change.

We give you a powerful process to review your core business and the best strategies to improve margins, sales, recurring revenue and profits.  We’ll explore your business model and clarify why you are winning sales now and how you might win even more with a slight change in your approach.  This proven process produces the 1 or 2 initiatives that have the ability to transform your business and position yourself as the true innovator in your marketplace.

RSVP to lisa@mnexecutivegroup.com or 763.477.5599

It has been said that culture eats strategy for lunch. I don’t know if that’s true, but it can sure chew up people! Creating a healthy, productive work environment can be difficult because we have lots of chefs in the kitchen all leading and managing from the play books they unconsciously picked up at home, from their country of origin, school and the military. Leadership Busting will help you create an internal process to build high performing teams.

Did you know Gallup research suggest four out of five teams operate at barely half their potential?

RSVP to lisa@mnexecutivegroup.com or 763.466.5599

A reliable customer acquisition process is the biggest need most small businesses face. Sales Busting shares proven tactics that help you acquire referrals and create demand. You can hold your price while increasing sales when your message is on point and clearly presents your value in a language that resonates with your customer.

Sales Busting starts by helping you identify the few AAA prospects who could change your business and who are pre-disposed to put a higher value on your offering. Then we guide you to the creation of a provocative value proposition that positions you as a strategic partner in your customer’s growth. We help your team design a visual differentiator, monetize your benefits and build a campaign to reach the decision maker who can get your deal done. Then we teach you how to create proposals that shoot you to the head of the class. Sales Busting Workshops are part of your membership and are open to your leaders and salespeople. Start 2024 on the right foot and tune up your customer acquisition process with Sales Busting!

RSVP to lisa@mnexecutivegroup.com or 763.466.5599