Business Academy Workshops


Market Busting Workshops

Market Busting Workshops are designed to teach your executive leadership team the classic components of designing an unbeatable customer experience strategy while giving you the time to build it. These sessions are fast paced and highly focused. No frills, very little philosophy; just lots of roll-up-your-sleeves and get strategy on paper. Market Busting Workshops consist of four half-day sessions and are included in your Gold Executive Group membership.  Together, you and your team will learn the processes used by Proctor and Gamble, General Mills and other Fortune 100 companies to get into the mindset and world of your target customer so you can design a superior solution with superior margins.  The value of this executive development series alone will justify your entire membership!

Click here to download our 2021 Market Busting Workshop Flyer

Culture Busting Workshops

Few entrepreneurs started their companies out of a burning desire to hire and manage employee's. By now we all know that a vibrant, productive culture can be a huge advantage in the marketplace, but it often gets the back burner to more urgent (though less important) issues.

To help bridge that gap we've created a three session series (included in your membership) that will help you clarify or affirm your company's core values, purpose and vision in a language that attracts and retains the A players.  We'll also provide you with a culture audit survey and help you interpret the results that will point to specific actions you can take to increase your employee’s engagement and commitment.

From there you'll have the information you need to develop a communication and debriefing plan as well as a framework for prioritizing your top initiatives for improvement. In our third workshop we'll help you evaluate your leadership and supervisory practices that have the biggest impact on your work environment.

Finally, we'll leave you with a practical plan for developing your leadership team.

None of us went to culture school and yet it is the 24/7 training program that never sleeps. Whether you use these workshops to help you win the Twin Cities Best Places to Work Award or whether you simply use them to ensure you are taking advantage of best practices to create a more productive and happy workplace, we promise you'll get a lot of value from this series.

Click here to download our 2021 Culture Busting Workshop Flyer

Pareto Busting Workshop Series

Inequalities are a fact of life. Gold is not found everywhere, but if you know where to dig you can become rich. Pareto Busting is an exploration into the inequalities surrounding your business. Some customers are more profitable than others. Some products or services command higher margins. Some processes create value while others add little or no value. Some decisions and activities position you for market beating results while others cause you to lose your relevance in the marketplace. We will explore all these gold mines in Pareto Busting!

Click here to download our 2021 Pareto Busting Workshop Series Flyer

Strategy Busting Workshops

Most small business owners spend very little time on strategic initiatives that change the game on their competitors or make them indispensable to their customers. More often than not the approach to strategy is to set incremental goals for increasing sales or reducing costs that don't change your value in the eyes of your prospects and customers.

Strategy Busting gives your leaders a high level view of your industry and the trends that are reshaping your marketplace.  We'll engage your team in exercises to expose the biggest game changing opportunities and to explore the most pertinent questions that apply to your unique situation.  The goal is to identify where your customers' needs are heading and (if you decide to) plot an intercept course that best puts you in position to profit from the change.

We give you a powerful process to review your core business and the best strategies to improve margins, sales, recurring revenue and profits.  We'll explore your business model and clarify why you are winning sales now and how you might win even more with a slight change in your approach.  This proven process produces the 1 or 2 initiatives that have the ability to transform your business and position yourself as the true innovator in your marketplace.

Click here to download our 2021 Strategy Busting Workshop Series Flyer

Finally we share an elegant process for aligning the activities of your employees so your new strategy actually becomes a reality.


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